Once upon a time, back in 1886, John Pemberton invented Coca-Cola and sold it to customers of an Atlanta pharmacy. Over the course of the following century the world fell in love with ice-cold Coke.
And the rest was history. That was that.
Or, at least, it was until the birth of Diet Coke – the no-calorie alternative to Coca-Cola,– almost 100 years later. It made its US debut in 1982 at Radio City in NYC and a year later (the same year the first mobile phone was released) Europe got a taste.
Diet Coke was the first product since the very beginning to include the Coca-Cola trademarked name. Since then, the ‘Diet Coke break’ has become a cultural phenomenon and Diet Coke packaging has had makeovers from the likes of Diane Von Furstenburg, Karl Lagerfeld, Moschino and Versace.
Diet Coke: the timeline
1983: Diet Coke is launched in Europe
1986: Diet Coke becomes the world’s top low-calorie drink
1990: Advertising Age editors select Diet Coke as the Brand of the Decade
1994: The world gets a glimpse of Lucky Vanous, the original Diet Coke break hunk
2012: Jean Paul Gaultier is appointed creative director, designing three bottles and two cans
Watch our interview with two of the film's biggest stars, Jennifer Saunders (Eddy) and Joanna Lumley (Patsy) about adapting the much-loved TV series for the big screen.
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